Viktoriia Malovanova.

Marketing Strategist and Senior Consultant at CMO Partners. Five years of building marketing strategies from nothing and then running them — mostly for B2B software and technology companies in the United States, Canada and Europe.

She takes a project from the first plan to the last delivery: the strategy, the team that executes it, the client conversation, and the documentation that shows where it stands. Clients talk to her directly, not to an account layer.

How the work runs

Strategy, then delivery.

A strategy nobody executes is a document. Viktoriia owns both ends — what the plan is, and whether it actually shipped.

  • Strategy from scratch

    Building and launching marketing strategies where there was nothing before — positioning, channels, and the sequence to run them in.

  • End-to-end delivery

    Planning, execution and delivery on time and inside the agreed scope, with plans, schedules and status reports that say where things stand.

  • The client conversation

    The main point of contact through the project — expectations set early, questions answered by the person doing the work.

  • The team around it

    Coordinating SEO specialists, content writers, link builders and paid ads specialists, and holding quality and progress across them.

Markets and clients

Mostly B2B, mostly technology.

Named clients stay confidential. What they are, and where, does not.

  • United States

    Independent annuity platform · GPS tracker app · software development company · cloud computing solutions company.

  • Canada

    GPS tracker app.

  • Denmark & Germany

    Data migration software · process automation company.

  • Ukraine

    B2B video animation and video production studio.

Areas she works with

Where she is useful.

  • Marketing strategy from scratch
  • B2B and SaaS marketing
  • Project and delivery management
  • Client communication
  • SEO and content
  • Paid advertising
  • Team coordination
  • Project documentation and reporting

Have a market you want opened?

Write to Viktoriia directly. She runs the projects she answers about.

viktoriia@cmopartners.co Meet the team

Ukraine · We reply within one business day.