Vilni.
Three years as the marketing function for a childcare network in Dnipro — a city of over a million people close to the front line.
- Locations
- 1 → 6
- In
- 12 months
- Engagement
- 3 yrs
Education · Ukraine · 2022–2025
Vilni opened as a single childcare centre and needed to grow in a market where the usual assumptions did not hold: a wartime economy, a moving population, and parents making decisions about their children under conditions nobody plans for.
We worked as the marketing function rather than as a campaign supplier — fractional CMO alongside full‑cycle delivery. Strategy, campaigns, the website, and the content that carried it. The engagement ran for three years, which is longer than most agency relationships and is the part we are proudest of.
The piece that moved the number was a geo‑targeted SMS campaign run with a major mobile operator — reaching parents inside a defined radius of each location, in a market where digital advertising reach was unreliable. The network went from one location to six in the first twelve months.
What this was, as a service.
Fractional CMO plus growth marketing — one function covering strategy, campaigns, web and content, rather than four suppliers with handovers between them.
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