Tjenesteshop.
Complex municipal service workflows turned into a one‑minute story a buyer can follow.
- Workshop to delivery
- 3 weeks
- Sector
- Public
- Market
- Norway
A Proventus venture · Norway · Public sector
Tjenesteshop sells into Norwegian municipalities, where the product is a set of service workflows rather than a thing you can photograph. That is a hard sale to make on a slide.
We ran workshops to map the workflows as they actually happen, then found the moments that carried the most value for the buyer — not the steps that were most complex to build, which is the usual trap. Those moments became a one‑minute explainer that turned into a core part of their sales material.
“CMO Partners helped us transform complex workflows into a simple, visual story — exactly what we needed to connect with communities.”
Helene Svelle — Commercial Lead, Tjenesteshop
Tjenesteshop is a venture of Proventus, who we also worked with directly.
What this was, as a service.
Positioning and video production inside one engagement — the story first, then the film that carries it.
Need a complex workflow made simple?
Tell us the problem. We will tell you what we would build.