Tjenesteshop.
Complex municipal service workflows turned into a one‑minute story a buyer can follow.
- Workshop to delivery
- 3 weeks
- Sector
- Public
- Market
- Norway
A Proventus venture · Norway · Public sector
Tjenesteshop sells into Norwegian municipalities, where the product is a set of service workflows rather than a thing you can photograph. That is a hard sale to make on a slide.
We ran workshops to map the workflows as they actually happen, then found the moments that carried the most value for the buyer, not the steps that were most complex to build, which is the usual trap. Those moments became a one‑minute explainer that turned into a core part of their sales material.
“CMO Partners helped us transform complex workflows into a simple, visual story: exactly what we needed to connect with communities.”
Helene Svelle, Commercial Lead, Tjenesteshop
Tjenesteshop is a venture of Proventus, who we also worked with directly.
What this was, as a service.
Positioning and video production inside one engagement. The story first, then the film that carries it.
Need a complex workflow made simple?
Tell us the problem. We will tell you what we would build.